3 March, 2021 12:15

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Gemma Milne talks with Jordan Jewell, leader of IDC’s Digital Commerce research practice, about the differences between customer expectations for B2B and B2C shoppers, how B2B sellers need different technology than B2C companies, which technologies are helping B2B companies be more resilient, and how to choose the right solutions for your business or industry.

About Jordan Jewell

Jordan Jewell is a Research Manager for IDC’s Enterprise Applications and Digital Commerce team and leads IDC’s Digital Commerce research practice. In this role, he leads research initiatives addressing both B2B and B2C digital commerce platforms, digital marketplaces, product information management, order management, and adjacent technologies that facilitate online commerce. Jordan joined IDC in 2015.

Learn more:

https://www.idc.com/getdoc.jsp?containerId=PRF004456

Topics of discussion

  • Maturity of digital commerce adoption by B2B orgs (02:03)
  • Impact of pandemic disruption on the B2B business environment (04:47)
  • How the actual procurement process affects a B2B buyer’s expectations (10:56)
  • The importance of ERP for B2B digital commerce (17:50)
  • Keeping up with sales “channel explosion” (28:19)
  • How B2B commerce will be transformed in the future (30:15)

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https://connectedandready.com/episodes/add-to-cart-modernizing-b2b-customer-experience-with-jordan-jewell-YmXNnq6h https://connectedandready.com/episodes/add-to-cart-modernizing-b2b-customer-experience-with-jordan-jewell-YmXNnq6h 2021-03-03 17:34:44Z